Parking during PROVADA
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.
During PROVADA 2026, the housing market is quite literally on the frontline. What was once a system with room to manoeuvre is now firmly stuck. Shortages are structural, capital is scarce, and the product available is not sufficiently aligned with demand. The question is no longer whether we need to take action – but how we are going to win this battle together.
Under the overarching theme All Stand Together, we pose a provocative yet necessary question: are we actually standing side by side? Or is everyone still operating from their own trench?
From steering to delivery
The government – represented by the Ministry of VRO – is explicitly seeking to take the lead. But what if the very same regulations slow the pace down? What if policy and practice are getting in each other’s way when it comes to delivering urgently needed (square) footage?
In this debate, we bring the entire value chain together:
- Government (Ministry VRO) – on steering, policy and framework conditions
- Housing association HaagWonen – on affordability and the social mission
- Real estate investor Amvest – on investment willingness and returns
- Developer Plegt-Vos – on deliverability and scaling up
Together, we explore where the system is breaking down – and where it can start moving again.
What do we need to win?
In its operations, Defence always asks the same core question: what do you need to organise combat power? The answer is clear: sufficient personnel, good equipment, and a clear strategy.
The parallel with the housing market is unmistakable.
- Personnel → capacity in construction and at government level
- Equipment → locations, permits and financing
- Strategy → consistent steering and clear choices
Without these three elements, every ambition will remain stuck at good intentions.
From demand-led to supply-led
A fundamental discussion in this debate is whether we need to move from demand-led to supply-led development. Do we keep delivering bespoke solutions in an overheated market, or do we opt for standardisation and industrialised construction to achieve speed?
This is exactly where the sector can make the difference. By organising more intelligently, building faster, and distributing risks differently.
Rented housing market under pressure
A specific pain point is the rental housing market, which is visibly shrinking. Due to asset disposals and other withdrawals, the stock is decreasing, while demand remains high. The consequences are being felt: rising rents in the private sector, longer waiting times, and increasing pressure on affordability.
The central questions:
- How do we increase the supply of rental homes?
- How do we restore investment willingness among housing associations and real estate investors?
- Which framework conditions are needed to be able to build again on a structural basis?
Only by pulling together – government, housing associations, real estate investors and builders – can we break this downward spiral.
All Stand Together
This debate goes to the heart of PROVADA 2026. Because working together sounds self-evident, but in practice it requires sharp choices and shared responsibility. Who takes which role? Who takes the lead? And do we really dare to stand alongside each other when it gets challenging?
Join this debate and think along with the question that affects all of us: how do we get the housing market moving again – and who is actually standing beside whom?
Sprekers
Moderators
Warning: Fake emails circulating in the name of PROVADA
Fraudulent emails are currently circulating that falsely use the name of PROVADA.
The Ministry of Defence as a New Force in the Real Estate Market
At PROVADA 2026, the Ministry of Defence features prominently on the agenda as a new player in the real estate market. The increased focus on national security has made the spatial and housing challenge more urgent than ever. This places additional pressure on the already scarce space, capacity and resources in the Netherlands. The Ministry of Defence faces a substantial scaling challenge. New barracks, training grounds and supporting infrastructure must be delivered at pace. In doing so, Defence is growing into a defining client within the real estate and construction sector. The central question: how do we deliver this in a country where pressure on space and capacity is already at its limit?
PROVADA welcomes new municipal governments to the trade fair
PROVADA is organising an introductory programme in collaboration with BouwLab R&DO and with support from, among others, NEPROM, VNG and the Ministry of Housing and Spatial Planning. A flying start for new administrators.
Nominations Open for the PROVADA Inspiration Award 2026
Inspiration doesn't always come from within. Sometimes it's the outspoken outsider, the passionate entrepreneur, or the determined professional with real grit who sets a movement in motion. People with drive — who keep going when others stop — and who don't just think up sustainable change, but actually make it happen. During PROVADA 2026, we'll shine a spotlight on these doers and changemakers with the PROVADA Inspiration Award 2026. Nominations are now open.
PRESS RELEASE - PROVADA launches International Investment Day
Amsterdam, 19 February 2026 - At a pivotal political and economic moment, PROVADA - the largest real estate exhibition in the Netherlands - is launching a dedicated International Investment Day on Thursday 11 June 2026 at RAI Amsterdam.