Parking during PROVADA
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.
During the G5 debate at PROVADA, the directors of area development at Amsterdam, Rotterdam, The Hague, Utrecht and Eindhoven will speak with each other about the current state of urban development and housing – with one central question: what innovation is needed to accelerate housing delivery effectively?
The challenge is clear and urgent: 100,000 new-build homes per year. But in daily practice, it is proving difficult to turn plans into implementation. Municipalities are facing ever higher requirements for area development while, at the same time, there is a significant shortage of people and financial resources. In addition, development tasks are often not organised with sufficient rigour. Plans stall in the feasibility stage due to the accumulation of requirements, civil servants who allow themselves to be guided by political dynamics, lack of funding, and the fact that clear choices and direction from the Rijksvastgoedbedrijf are lacking. Over the past years, extensive efforts have been made to build a large pipeline of plans, but progress has stalled when it comes to bringing these plans to realisation. At the moment, mainly more locations are being added: from 17 NOVEX areas to 21 large-scale housing locations, and now also another 24 breakthrough locations. But the large “soft” pipeline of plans can lead to fragmentation and may even cause delays. When everything is given priority, nothing is. What is missing is a consistent, co-ordinated direction to keep pushing forward.
The coalition agreement says it is time to “get started” and the G5 debate comes at the right moment. The G5 directors share inspiration, learn from each other’s approaches and explore whether they can formulate a clear call to the market and the public sector together: what do municipalities really need in order to deliver? Evelyn Rademaker (partner Fakton Executives) joins as an expert for a critical assessment. As the originator of the Parallel Plannen approach, she will challenge the G5 on what works and what does not work in today’s practice. The aim is to draw lessons from the urban reality, so that experiments are refined into standard solutions. The debate is moderated by Michael Hesp (director Fakton Consultancy). A special moment is that Erik Faber (partner Fakton Development), after eight G5 debates, is stepping down from the organisation and looking back on the themes that have been covered.
As a public participant, during this debate you will gain the latest insights into what is really going on at municipalities and area development directors: where they get stuck, where they do achieve results, and which process innovations offer promising perspectives. Think of experiments and methods such as ‘Gewoon Goed’ (Amsterdam), the Utrecht approach and Fast Track (Utrecht), and nationwide initiatives such as Parallel Plannen. There is also room for interaction: you can ask questions, think along with the panel and exchange experiences. Whether you work for a municipality, a market party, a housing association, a consultancy or the Rijksvastgoedbedrijf: this is the moment to hear what practice really requires – and to join the conversation that matters.

Director of Area Development and Projects Gemeente Den Haag

Director of Area Development

Senior Area Developer Gemeente Rotterdam

Director of Land & Development Gemeente Amsterdam

Director of Spatial Economic Tasks Gemeente Eindhoven

Partner Fakton

Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.

Fraudulent emails are currently circulating that falsely use the name of PROVADA.

At PROVADA 2026, the Ministry of Defence features prominently on the agenda as a new player in the real estate market. The increased focus on national security has made the spatial and housing challenge more urgent than ever. This places additional pressure on the already scarce space, capacity and resources in the Netherlands. The Ministry of Defence faces a substantial scaling challenge. New barracks, training grounds and supporting infrastructure must be delivered at pace. In doing so, Defence is growing into a defining client within the real estate and construction sector. The central question: how do we deliver this in a country where pressure on space and capacity is already at its limit?

PROVADA is organising an introductory programme in collaboration with BouwLab R&DO and with support from, among others, NEPROM, VNG and the Ministry of Housing and Spatial Planning. A flying start for new administrators.

Inspiration doesn't always come from within. Sometimes it's the outspoken outsider, the passionate entrepreneur, or the determined professional with real grit who sets a movement in motion. People with drive — who keep going when others stop — and who don't just think up sustainable change, but actually make it happen. During PROVADA 2026, we'll shine a spotlight on these doers and changemakers with the PROVADA Inspiration Award 2026. Nominations are now open.

Amsterdam, 19 February 2026 - At a pivotal political and economic moment, PROVADA - the largest real estate exhibition in the Netherlands - is launching a dedicated International Investment Day on Thursday 11 June 2026 at RAI Amsterdam.